Should you embrace video ads?

You’re seeing it more and more.

On your phone, on your iPad, on your FireStick and Kindle… everywhere.

Video ads.

You’ve probably wondered if you should include these elements into your digital marketing campaign or even wondered if video ads were only for the mega companies who have huge resources and budgets.

Let me break this down for you… Yes, you should absolutely include them. No, they’re not just for big companies.

The internet has leveled the playing field for companies, brands and individuals no matter what level they are at.

According to iMPACT:

• 70% of consumers say that they have shared a brand’s video.
• 72% of businesses say video has improved their conversion rate.
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
• 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
• 92% of mobile video consumers share videos with others.

Those figures reinforce the notion of video being here to stay as far as consumers and your digital strategy are concerned.

You don’t need a huge budget or tons of fancy equipment. You’ve got almost everything you need in your pocket, courtesy of your phone.

Here’s a quick rundown of what you need to create some winning video content, or video ads, that your customers will love:

1. The camera on your phone.
2. A creative app like iMovie, or Legend, or Hyperlapse
3. A few creative ideas.

That’s it.

If you’ve got a bit of wiggle room for budget, or your have a bigger production in mind and need a few helping hands, you can always hit up Full Metal Worldwide and we’ll work with you to execute your vision.

Get creating!