One of the hardest aspects of this line of work is learning to let go.
I see it all the time with junior designers, young copywriters, grizzled marketing vets, and seasoned PR professionals… they fall in love with a design, or copy, or jingle and try to make the campaign work to their particular tastes. I’ve fallen in this trap too many times to count.
I struggle to make the campaign work around my vision instead of shifting my perspective to fit the campaign, and ultimately, help the client to land more sales. So they can pay their invoices. Including yours.
And it’s not even about the client. It’s about their customers. You’re trying to break through all of the noise and clutter to reach them where they are.
Yes, it may mean reworking the graphics over and over again. It may mean rewriting the press release for the 3,209,883 time.
But that’s part of the game. You better learn to love it, shake your head and smile, then get back at it.
Because this game, ultimately, isn’t about you and me.
It’s about them.