You’ve seen it in the Full Metal blog before… starting your content creation journey is as easy as firing up your iPhone or Google Pixel. And if you own a business or you’re in a Marketing or Advertising director role within your company, it is absolutely vital you invest in video for your digital campaigns.
But beyond a good idea and a catchy concept, what are a few things that can really help your content stand out and add some much needed production value (and credibility) to your video?
Almost nothing is worse than shaky video. It can make the viewer develop a gnarly case of vertigo and will almost always cause a viewer (and potential customer) to click off your video.
It’s a problem with an easy solution: a quality tripod.
If you’re shooting with a digital SLR, it’s defintily worth your time and money to invest in a solid tripod to get steady shots and make your productions look like a million bucks. What’s awesome about it is that you don’t have to spend hundreds of dollars.
This Magnus VT-4000 tripod is solid, sturdy and will give your content the look and feel of a big budget production.
Only working off your smart phone or a tablet? Check out this option from APRO. It’s great for quick productions and super light weight.
Yes, both of these tripods I have used in the past for both big budget clients and shoots and smaller, quick shoots as well.
The point is with a little investment, your video production can really take the next step up. And while we’re at it…
You can have the most beautiful video in the world with cinematic sweeps and smooth as butter pans but if your viewers can’t hear or understand what’s being said on video… well, you might as well toss all those good intentions out of the window.
A quality shotgun mic like the Rode VideoMic is for you video ballers on a budget. It’s a simple plug in mic that will work on phones, tablets or SLRs and is certainly better at picking up quality audio compared to built-in camera mics. The depth isn’t all that great, and you’ll get some background noise, but it’s better than nothing and won’t break your wallet!
Need a lavalier mic for one-on-one interviews or client work? Look no further than this great omnidirectional option.
And the final piece…
iMovie. Premiere Pro. Final Cut X. Cameo. Splice.
Invest a tiny bit of money and time to learn how to cut your masterpiece together. There are literally thousands of video production help tutorials on YouTube. And they’re all worth it.
Adding each of these pieces raises your game and the production value to your work. Save up. Do whatever you have to do (that’s legal) to get your hands on quality options like these and you’re going to see your videos and brand look better and better. In turn, clients will be willing to spend more and more with you.